Antezeta LogoAntezeta Web Marketing

Reflections on search engine optimization, web analytics and web marketing

Antezeta Web Marketing header image 2

Google giving up on China (for now). Bing, what say thou?

by sean · 1 Comment

Share

Google’s very undiplomatic announcement that it is going to stop censoring its search results in China doesn’t leave much face-saving wiggle room for the Chinese government – a big no-no in Asian culture. Significant blocking of Google in China seems imminent – you don’t go to great lengths to build the great firewall of China for nothing. Google, a data-driven company, knows full well that Chinese users will be discouraged from using a search engine if it is slow or worse, unreachable. Game over as they say.

While it is easy to applaud Google for taking the moral high ground, you almost get the feeling that something else is happening: Google has given up its battle for search engine supremacy in China. Perhaps Google is giving up the fight because China is one of the few markets where local players, like Baidu, command more market share, regardless of who is doing the counting.

While the political repercussions will be interesting to watch, I’m also very curious to see how Microsoft responds. With its Bing, Microsoft seems to have finally put Google in its sights. Will Microsoft try to fill the void left by Google’s virtual departure? Or will Microsoft take a moral stance? Interesting…

Update 2010-03-24: Google’s Mainland China service availability dashboard may show the current status of primary Google services in China.

Similar Posts:

If you haven't already, you might subscribe to my feed by Email, RSS feed and/or follow me on Twitter, which is updated on a more frequent – and more meaningless – basis. Finally, if you're a Sphinn user, Sphinn love is welcome :-). Thanks for visiting!

Share

Originally published January 13th, 2010 Tags: ···


1 response so far ↓

  • 1 macwoods // Apr 16, 2010 at 10:52:01

    Wel it certanly is happening because china already is breaking alot of other copyrighting rules,and i think google has taken this decesion because of these kind of problems.

Leave a Comment

Warning: Comments are welcome insofar as they add something to the discussion. Anonymous and/or polemical comments without a rational justification of the author's position risk being mercilessly deleted at the sole discretion of the administrator. Yes, life is hard :-).

*
To prove you're a person (not a spam script), type the answer to the math equation shown in the picture. Click on the picture to hear an audio file of the equation.
Click to hear an audio file of the anti-spam equation