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Microsoft finally concedes search engine battle to Google

by sean · 3 Comments

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It was bound to happen. In an economic climate of belt tightening, Microsoft has finally done the unthinkable. First there were those 5,000 layoffs. Then there was the abandonment of adCenter Analytics, Microsoft’s web analytics solution. Yesterday Microsoft announced it was discontinuing Encarta, tacit acknowledgment that it has been trumped by Wikipedia.

So perhaps I should have seen the writing on the wall. Yet today’s announcement that Microsoft is abandoning it’s Live Search took me by surprise. Is Yahoo! next? Will we soon be looking at a Google only world?

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Originally published April 1st, 2009 Tags: ·


3 responses so far ↓

  • 1 Jesper // Apr 13, 2009 at 12:01:11

    I thought they are rebranding it under Kumo, Kiev or whatever K and making it more jazzier?

  • 2 sean // Apr 14, 2009 at 16:39:49

    Jesper, you may be very well right.

    Given that not even Microsoft knows what their search brand is now, all bets are off. Naturally, this post was tongue-in-cheek given the April 1 date :-) .

  • 3 Gab Goldenberg // Jun 15, 2009 at 21:37:42

    Now we know what they did :) .

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