One of the things that I really like about the Internet is that anyone who has a minimum of familiarity with a computer can communicate their ideas to a wide audience. Once upon a time the platform of choice was a personal site at geocities, clarence city or the like. In the meantime the blog format has emerged, a format that facilitates not only self publication but a broad exchange of ideas through visitor comments.
Embraced as well by politicians and companies, there is little doubt regarding the success of a blog as a means of modern communication. Yet there is a common misconception that I often hear:
“Wordpress (the blog platform) is already optimized for search engines.”
If only!
The real answer is more complicated. There are some aspects of a blog that appeal to search engines like Google, such as the publication frequency of new content, generally high for a blog. Wordpress archives ensure a good internal link structure, yet the different taxonomies (dates, categories, tags and authors) may generate duplicate content. A URL, one of the clues used by web navigators when choosing a site from Google and other search engine results, may range from very vague ?Page=234 to the impossibly long /everything-you-always-wanted-to-know-about-sex-but-were-afraid-to-ask/. Not to mention blog security, a SEO issue which if not addressed could lead Google to ban a blog as some victims can testify.
Blog SEO Presentation at RomeCamp, 21-22 November 2008
RomeCamp 2008 aims to tackle ideas capable of improving the future of our society: a future shaped by technologies that change the environment in which we live. A blog is an enabling technology that facilitates the exchange of ideas, but it is worth keeping in mind that
a website is like a nice shop in a dead end street – if a site is not well-indexed, no one will come visit.
I’ll try to do my part at RomeCamp 2008 with a presentation intended to debunk some of the myths about Blogs and SEO. The presentation will be geared to people who do not already have a good knowledge of SEO and will last about 20 minutes. A question and answer period of about 10 minutes will follow. I’ll also be available to answer your questions during both days of RomeCamp – don’t be shy!
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