Last November Luca Meyer organized the first Web Analytics Wednesday (WAW) in Milan, in conjunction with the IAB Forum interactive marketing event.
All of six people were present to represent the Internet’s accountability side in Italy. A pitiful number when you consider the thousands of visitors at the IAB Forum.
Since the Milan WAW, Giovanni Lorenzoni has worked to keep the ball rolling by organizing Web Analytics Association / WAW events in Bologna. Yet therein lies the problem: with the apparently small Italian web analytics community spread across the peninsula, significant meet-ups can only occur when there is a critical mass due to an Internet industry event happening at the same time.
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