One of the things that I really like about the Internet is that anyone who has a minimum of familiarity with a computer can communicate their ideas to a wide audience. Once upon a time the platform of choice was a personal site at geocities, clarence city or the like. In the meantime the blog format has emerged, a format that facilitates not only self publication but a broad exchange of ideas through visitor comments.

Embraced as well by politicians and companies, there is little doubt regarding the success of a blog as a means of modern communication. Yet there is a common misconception that I often hear:

“Wordpress (the blog platform) is already optimized for search engines.”

If only!

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I couldn’t help but notice the reopening of Italy’s primary blog classification service, BlogBabel. Just over a year ago I wrote about BlogBabel:

“While it is worth keeping in mind that BlogBabel’s ranking is just one measure of the importance of a particular blog, Ludo deserves kudos for the transparency in which BlogBabel’s rankings are calculated.”

Since then, the ranking factors have changed a bit. Currently BlogBabel says the following parameters are considered¹:

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