Antezeta Web Marketing

Reflections on search engine optimization, web analytics and web marketing

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Are Italian publishers still diffident when it comes to Internet Book Search?

July 3rd, 2008 by sean · No Comments · SEO, Search Engines, Web Marketing, Web Statistics

This was the question posed to Santiago de la Mora, Google’s European Partnerships Lead, Books, at Editech 2008: Editoria e innovazione tecnologica, Milan, 27 June 2008.

In the article that follows, I’ve attempted to paraphrase Santiago’s presentation of Google’s Book Search based on notes I took during the session. Santiago started by noting his agenda would cover 5 points. As the slide set is not currently available and I couldn’t see it very well from my side seat, I’ve added a few screen shots in an attempt to better illustrate Santiago’s presentation. I’ve also inserted a few personal comments, indicated with italics.

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