Google is in the process of releasing a significant update to the free web analytics tool it launched to wide acclaim in November 2005.
Although we’ve appreciated the professional feature set in Google Analytics, especially given the cost, the user interface was cumbersome at best. As time went on, Google Adwords features were continually patched on, making it difficult for even an experienced web analytics practitioner to navigate through a sea of somewhat repeating, redundant reports.
Google Analytics Reloaded
In version two, the Google Analytics user interface has been completely overhauled. Big bold fonts, similar to those used in feedburner’s statistics, and vibrant colors make key data points and trends much more intelligible. Report and date range selection has been simplified.
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