Antezeta Web Marketing

Reflections on search engine optimization, web analytics and web marketing

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Searching the World’s Information in Google’s Universal Search

May 17th, 2007 by sean · No Comments · Uncategorized

Over its short life span, Google has been diligently carrying out its stated mission of organizing the world’s information including web pages and documents, blogs, images, news, finance, videos, books, products & catalogs and local places. Each of these data types has had its own distinct search interface.

Internet users could access any of the specialized search types, known as a vertical search, using links (tabs in the past) above the Google search box. Unfortunately, most people don’t realize the power of “advanced search“, leaving the specialized Google search engines underutilized.

Google has decided to default a user’s search across multiple data categories, mixing data source types in order of relevance. In addition to Google’s new Universal search, the specialized, or vertical, search tools are still available via links which have been moved to the top left of the search screen.

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