Last Wednesday I had the fortune to attend a world class conference on social behavior and technology applied to medium and large sized businesses. Not in San Francisco. Not in Boston, where I worked for 4 years. Not in Milan, even. In Varese. Right, Varese, once known more for shoe production. The conference, the International Forum on Enterprise 2.0, was held at L’Università dell’Insubria as part of their 10^th anniversary celebration.

As a search marketing consultant, I was very interested in how the social web is being applied to business environments. The very intertwined nature of the web means that no web marketing project should be seen in isolation. <rant>Thanks to the kind folks at Trenitalia, who canceled my train from Tuscany at the last minute, I almost didn’t make it. Not that you’d find any news about this on their website.</rant>

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Regular readers of this blog be warned – this article is about the internet infrastructure needed to insure Internet users are online in the first place. We can perform all of the search engine optimization (SEO) we want, but if our target audience isn’t online due to lack of access, our results are going to disappoint. Marketing professionals are thus warned: what follows is a look at a potential technical solution to the digital divide.

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