Search Engine Marketing is part of a bigger web ecosystem. At SMX West 2009, three habitués of the social media scene shared tips on successfully promoting a website using social media.

Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors

Speakers:

• Chris Bennett (@chrisbennett), President, 97th Floor
• Brent Csutoras (@BrentCsutoras), Online Marketing Consultant, Brent Csutoras, Inc
• Gab Goldenberg (@GabGoldenberg), Founder, SEO ROI Services

reddit

Brent Csutoras describes the user-generated news site reddit. When logged in, the front page is dashboard of reddits. You can create your own social media site using a CNAME sub domain name and the Reddit platform. (Add a CNAME record aliasing your domain to rhs.reddit.com. Enter this new domain, e.g. social.antezeta.com, in the domain field when you create a new reddit. – Sean)

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Last Wednesday I had the fortune to attend a world class conference on social behavior and technology applied to medium and large sized businesses. Not in San Francisco. Not in Boston, where I worked for 4 years. Not in Milan, even. In Varese. Right, Varese, once known more for shoe production. The conference, the International Forum on Enterprise 2.0, was held at L’Università dell’Insubria as part of their 10^th anniversary celebration.

As a search marketing consultant, I was very interested in how the social web is being applied to business environments. The very intertwined nature of the web means that no web marketing project should be seen in isolation. <rant>Thanks to the kind folks at Trenitalia, who canceled my train from Tuscany at the last minute, I almost didn’t make it. Not that you’d find any news about this on their website.</rant>

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