As Barack Obama prepares his challenge against John McBush, one of his many challenges is to engage and motivate the many constituencies which supported the Hillary Clinton candidacy.
It is unlikely that the white racist contingent will rally around Obama’s message of hope any time soon; American is not yet Dante’s paradiso on earth, despite what many of my Italian friends would like to think. However women voters who were charged by the thought of a President Hillary Clinton represent an important voting block for Barack.
Choosing Hillary as his vice president would certainly be a significant move to attract and consolidate this block, yet as many have noted, this carries other risks. A credible commitment to actively recruit women to fill cabinet and other high level posts in the Obama administration would probably be a good tatic (and good policy), assuming Barack is able to do so without handing the rabid right a “quota bone” to masticate.
Note that successful people are found in Google searches
While conventional logic might lead one to think that Obama White House positions will be filled through personal networks and traditional recruiting, we are in the digital age. During a recent Professional Women’s Association presentation in Milan concerning women on corporate boards, slide 21 really caught my attention:
Women lack visibility: Women’s public profiles significantly lower than men’s; 28% of top 100 women cannot be googled
The message is simple: online viability is one of the key metrics of successful people.
So are you managing your professional reputation online?
Search engine marketing isn’t just for businesses. Qualified women (and men) should be thinking about their personal web marketing efforts. Do you rank in Google? Do you even turn up when someone searches on your name in Google, or do you have a reputation management problem? Are you seen as a leading authority in your sector when someone searches on your subject domain? How visible are you in business oriented social networks such as LinkedIn and Viadeo? Insuring the right answers to these and other online marketing questions may determine your future career options.
(2 votes, average: 3 out of 5)
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3 responses so far ↓
1 Ann Marinelli // Jun 9, 2008 at 10:04:07
Very interesting and true about “visibility” on the web. I need to dedicate some more time to doing just that!
2 Alex // Jun 9, 2008 at 17:19:06
Interesting post about managing your reputation online, Sean.
Probably an opportunity for a new form of consultancy business.
I do know of someone who, though me, found that ZoomInfo was publishing inaccurate info about him.
Managing your online presence can be quite difficult though, and could be a nightmare for someone called John Smith, for example.
As for me, I thought my name was quite original, but there is an American actor called Alex Roe too!
At least my LinkedIn profile comes up on the first page when you do a search for my name though.
So does your name incidentally, as long as you are happy that your Facebook profile is the first thing people come across.
All the best,
Alex
3 Joe T. // Jun 15, 2008 at 18:56:06
Alex –
There is (or was) also a very posh seafood restaurant in New York City called “Squid Roe”, just fyi. The name doesn’t sound too appealing, though!
Sean –
Very impressed with your website and blog.
Yes, I think that, once the dust of the primaries settles, women voters will naturally “flock to Barack”.
If Obama can maximize the impact of (1) youth; (2) minorities; and (3) women, his path to the White House will be, if not a cake-walk, then at least a good bet.
Joe T.
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