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The following is a selection of Books which have influenced our thinking and direction. Where available, we have provided links to Amazon.com which provide both greater detail on the books and the opportunity to purchase the title.
Note that Antezeta participates in Amazon's "Associates" program, receiving a referral commission from Amazon for purchases originating from our site's recommendations; this does not directly effect your purchase price.
Marckini, Frederick, Search Engine Positioning (Wordware Publishing, Inc. 2001), 553 pages. While now dated, this book covers the basics very well.
Thurow, Shari, Search Engine Visibility (New Riders Publishing, 2003), 297 pages. By far the best book currently available on the topic from both a technical as well as philosophical point of view.
Sherman, Chris Google Power: Unleash the full potential of Google (McGraw-Hill/ Osborne, 2005), 434 pages. While oriented toward end users, Sherman's advanced Google tutorial gives those responsible for sites additional insight into Google's inner workings.
Inan, Hurol, Measuring the Success of your Website – A Customer-centric Approach to Website Management (Pearson Education Australia Pty Ltd., 2002), 232 pages.
Peterson, Eric T., Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business (Celilo Group Media and CafePress, 2004), 240 pages.
Peterson, Eric T., Web Site Measurement Hacks (O'Reilly Media, 2005), 352 pages.
Sterne, Jim, Web Metrics: Proven Methods for Measuring Web Site Success (John Wiley & Sons, Inc, 2002), 430 pages.
Novo, Jim, Drilling Down: Turning Customer Data Into Profits With A Spreadsheet (Booklocker, 3rd edition, 2004), 356 pages. Focuses on customer behavior and the customer lifecycle. Software available for download from companion site Drilling Down project
Brinck, Tom; Gergle, Darren; Wood, Scott D., Usability for the web: designing sites that work (Morgan Kaufmann Publishers, 2002), 482 pages.
Krug, Steve, Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition (New Riders Press, 2005), 216 pages.
Nielsen, Jakob, Designing Web Usability (New Riders Publishing, 2000), 419 pages.
Rosenfeld, Louis; Morville, Peter, Information Architecture for the World Wide Web (O'Reilly & Associates, Inc., 2002), 463 pages.
Zeldman, Jeffrey, designing with web standards (New Riders Publishing, 2003), 436 pages.
Search Amazon's catalog for other similar titles.
