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Merit-based™ Search Engine Optimization (SEO)

Merit-based Web Marketing for your Company

Increase and convert your merit-based traffic from the leading search engines and directories such as Google, Yahoo!, MSN / Windows Live, Ask, Virgilio / Alice and Libero / Arianna.

What is SEO? SEM?

• SEO, Merit-based™ Search Engine Optimization, is the multidisciplinary activity of
  • content copy writing
  • site coding
  • link development
  which together bring qualified traffic to a site and convert it.
• Two common approaches
  • Ethical, merit-based
  • Trick/manipulate the engine
• SEM, Search Engine Marketing, adds paid advertising strategies (Pay-per-Click – PPC) to standard SEO activity.
• SEP, Search Engine Positioning, is an older term for SEO.

Why SEO, Search Engine Optimization?

• Most users find web sites through search tools
  • Jakob Nielsen, useit.com
• An initial effort, combined with ongoing use of SEO “best practices”, will continue to pay off with additional qualified traffic.
• Avoid unnecessary spending on search engine ad campaigns
• Optimization techniques
  • assist site quality and usability.
  • are valid for most, if not all, search engines

Prerequisites to successful SEO

• Marketing and IT collaboration
  • SEO is a cross-functional / multidisciplinary activity requiring both marketing and technical skills.
• Ability to modify Web Site
  • SEO activity will require changes to pages
  • Ability to modify server settings is recommended but not required
• Ability to generate web site statistics (Web Analytics reports)
  • Access to web server logs is necessary to generate statistics which will show traffic originating from Search Engine searches and from Search Engine robots indexing your site.
• Ability to solicit external links pointing in to site.

Common Obstacles to SEO

• While highly beneficial, thorough SEO activity requires discipline and a serious resource commitment.
  • The activity needs to be done with discipline, thought and attention.
• Results are not necessarily immediate. Changes take from days to several months to take effect.
  • Some sites choose to augment SEO activity with a short term paid inclusion campaign to bridge the gap.

Search Engine Optimization Resources

Review our articles on search engine optimization.

Our Search Engine Optimization Services

Antezeta offers a full range of search engine optimization services. Contact us to find out more today!.

Download our SEO & Web Analytics Brochure

Antezeta SEO & Web Analytics Brochure, zipped pdf, 376k. A5 Format (printable as 5 A4 pages) Statement Format (printable as 5 Letter pages).

The use of the term Merit-based™ in conjunction with Search Engine Optimization is a Trademark of Antezeta.