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Web Analytics

Meeting and exceeding objectives in an age of accountability

What is Web Analytics?

• Web Analytics is the study of activity occurring around and within a website, with a particular emphasis on visitor behavior.
• This leads to the identification, measurement and strategic use of key performance indicators (KPI) which together determine the success of a web initiative, whether its the organization's principal business or fulfills an ancillary function such as product support.
• These indicators are driven by organizational goals (increase sales, automate member contacts, maximize self-service support, minimize time to complete a task, etc) and may have both technical and business dimensions.

Most Common Methods

• Web server log file
• Tags (JavaScript) included in pages.

Advanced solutions integrate transaction and user profile data as well.

Available Solutions

There is a wide choice of solutions available to generate Web Analytics reports. Antezeta has produced a list of the most commonly used Open Source and Commercial tools in our Web Analytics Resources area.

Not sure what solution is right for you? Let Antezeta help you in the selection, implementation and usage of a Web Analytics system! Contact Us today.

Antezeta Articles on Web Analytics

Feature length articles:

• Top Web Statistics for Internet Market Research. Part 1 in a 2 part series.
• Web Statistics: Understanding Alexa, comScore, Hitwise, Nielsen, Quantcast and the others. Part 2 in a 2 part series.
• Carlos, Sean, Analyzing Web Logs with AWStats (O'Reilly Media), 2005-12-01. Two part step-by-step guide to getting up and running with AWStats.
• Web Analytics Solutions: Embedded JavaScript Page Tracking Code vs. Web Server Log Files
• Web Analytics Embedded JavaScript Page Tracking Code: Place at the top or bottom of the page?
• Is your web analytics application tracking all of your search engine page views?

From our blog:

• Web Analytics Optimism in Italy
• Google rolling out much improved Google Analytics V2
• How do search engines, such as Google, handle JavaScript and CSS?
• Blog statistics with BlogBabel at ZenaCamp in Genoa, Italy

Antezeta Offers a Variety of Consulting Services Tailored to your Needs

Let Antezeta help you in the selection, implementation and usage of a Web Analytics solution! Discover our range of Web Analytics Consulting Services or contact us today to find out more about this topic.

Download our SEO & Web Analytics Brochure

Antezeta SEO & Web Analytics Brochure, zipped pdf, 376k. A5 Format (printable as 5 A4 pages) Statement Format (printable as 5 Letter pages).