Meeting and exceeding objectives in an age of accountability
What is Web Analytics?
Web Analytics is the study of activity occurring around and within a website, with a particular emphasis on visitor behavior.
This leads to the identification, measurement and strategic use of key performance indicators (KPI) which together determine the success of a web initiative, whether its the organization's principal business or fulfills an ancillary function such as product support.
These indicators are driven by organizational goals (increase sales, automate member contacts, maximize self-service support, minimize time to complete a task, etc) and may have both technical and business dimensions.
Most Common Methods
Web server log file
Tags (JavaScript) included in pages.
Advanced solutions integrate transaction and user profile data as well.
Available Solutions
There is a wide choice of solutions available to generate Web Analytics reports. Antezeta has produced a list of the most commonly used Open Source and Commercial tools in our Web Analytics Resources area.
Not sure what solution is right for you? Let Antezeta help you in the selection, implementation and usage of a Web Analytics system! Contact Us today.